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Fluffy Bakery is a local bakery that offers gluten-free, vegan, egg-free, etc. pastries. Their main request is to make the bakery known and increase sales.

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Goals:

• Increase brand awareness & compete with the known local & country-wide competitors
• Establish strong, on-brand, unique social media presence
• Promote sales using paid advertising

Strategy:

✔ Created a SMM and content strategy that includes 4 content pillars that are tailored to achieve the goals.

✔ Increased sales and brand awareness using paid ads and organic, engaging content.

RESULTS:

Before:

• 1,818 followers
• Inconsistent reach
• Underperforming content

After strategy + consistency:

✅ +463% views

✅ 3251 followers

✅ +1,176% engagement